The Time For Mobile is Now

Google released this great video, here are some highlights from the video:

  • Mobile is so big that it is changing and creating consumer trends
  • 125 Years of Angry Birds are played everyday
  • 1 in 3 Mobile searches have mobile intent
  • 59% of mobile users visit a local store after searching for it on the mobile web
  • Mobile is huge in niches that you would expect, and some you dont expect
  • 17% of all Auto searches are mobile
  • 15% of all Finance and Insurance searches are from mobile devices
  • 30% of all Restaurant searches are from mobile phones

What does all this mean?

with 79% of all large online advertisers not having a mobile optimized site, people are becoming frustrated with the brands that do not take mobile into account.

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