Ole Bo Larsen – MobileMust

Are you in doubt if you need a mobile website?

For us at Mobile Must it is an ongoing mission to evangelise around how important mobile marketing is for your business, organisations or any community you are part of. There is no time to waste and hopefully this infographic on your customers behaviour and facts around how adopted mobile is already, can make you take action and as a minimum get […]

The Time For Mobile is Now

Google released this great video, here are some highlights from the video: Mobile is so big that it is changing and creating consumer trends 125 Years of Angry Birds are played everyday 1 in 3 Mobile searches have mobile intent 59% of mobile users visit a local store after searching for it on the mobile […]

How to build a massively successful mobile web site

HTML5 is considered by many the future of mobile web design. It has been heralded as the mobile web’s saviour by more than a few bloggers and fortune 50 companies (Silicon Angel, Mashable and Apple). Leveraging a post from a fellow mobile web app advocate (Pinch/Zoom) I am going to quickly walkthrough what it takes […]

Mobile Purchase Behavior (Awareness)

In the overview of this series we discussed at a very high level how a mobile marketing strategy can assist a consumer down the path to purchasing your product or service over your competitors. Here is a quick recap: Consumers are increasingly turning to their mobile devices to assist them in the consumer buying process. […]